KODE5

Introduction

KODE5 is the premier global E-Sports video gaming tournament. Held each year, thousands of gamers compete in events in over 16 countries to earn the right to represent their region in the global finals. Part festival, all tournament, KODE5 provides gamers and E-Sports fans alike an unforgettable game experience.

Shaky Egg, in partnership with KODE5 Media built and executed the North American FINAL FOUR tournament hosted at the G4 Television studios in Los Angeles. Over 2,000 gamers from across the U.S. competed in the online tournament, managed by Cyber Evolution.

Finalists were then flown to LA where they competed for the right to represent North America in the Global KODE5 Finals held in Beijing, China. Shaky Egg Secured and managed the brand partners for the North American event including: NVIDIA, Western Digital, AMD and Vigor Systems.

Shaky Egg also packaged the entire KODE5 program into a series of Global, Regional, North American and Brand specific sponsorship sales decks.  Working with the Hong Kong based team, Shaky Egg created in-depth tiered sponsorship packages, secured media partners, created the valuation matrix and produced the television coverage for both the North American Regional and the Global Finals, in Beijing.

China Global Finals

USA Final Four

Why E-Sports

Firing Squad CES Interview

Overview

KODE5 is one of the most established and successful video game tournaments in the world. KODE5 excites and engages fans & gamers, while promoting E-Sports to a wider mainstream audience.

The KODE5 platform provides sponsors a valuable vehicle to reach a highly brand friendly niche market. Shaky Egg built a comprehensive sales plan, marketing plan and collateral materials which attracted tier-one hardware brands as KODE5 global sponsors.

KODE5 Reach	Online	Offline	Total
Contestants	8,355	8,494	16,849
Spectators	3,457,439	1,034,627	4,492,066
Total Event Days:			114
Total Event Hours:			1,140
Total Gaming Hours:			970

*March to September, 2006

Sponsorship Deliverables

Name in-title Customized Brand Events Event Integration (signage, sampling & installation) Game Championship Title Sponsorship Custom Gamer Surveys Data Capture Turn Your Passion into a Career UGC promotion 12 month Marketing Plan (regional + Global) Swag Give-a-Ways (Premiums)

KODE5 Website (Ad units/editorial) E-newsletter Blasts (over 2.5MM) Live Video Broadcast (ad inserts/verbal mentions) Gamer Mags + Partner sites (Ad units/advertorial) Media coverage (PR) China University Campus Tour Customized Hardware Bundles China Retail Sales Promotion eTailer Program