| Introduction
Win a DAYTONA 500®
Race Weekend with Darrell Waltrip is a sweepstakes
program activating January 2005 in the U.S.
The promotion lasts for 3 months as an in/out display program
with on-shelf SKU's. The promotion is a triple threat at retail!
This promotion utilizes the powerful
Pringles ® Prints™ brand with over 1,000 pieces
of exciting DAYTONA 500® trivia printed on each crisp. It
celebrates the DAYTONA 500® (the Super Bowl of NASCAR)
and it's headlined by the "Boogity, Boogity, Boogity"
man himself, Darrell Waltrip. Waltrip won the DAYTONA
500® in 1989 driving P&G's Tide car, he's one of the
most beloved race car drivers in history and he's the popular
host of the weekend staple NASCAR on Fox.
Why Pringles & DAYTONA 500®?
This is the first partnership
between Pringles and a national sport organization. Stafford
recommended and built the DAYTONA relationship, because of
the event's huge presence at and support from, Wal*Mart. Wal*Mart
draws a significant portion of the NASCAR consumer to it's
stores making the Pringles program a sure-fire hit!
Program Overview
The Pringles' Win a DAYTONA 500®
Race Weekend with Darrell Waltrip program is the third promotion
for the highly successful Pringles ® Prints™ brand.
Activated on Pringles Snack Stacks and regular cans, the sweepstakes
offers consumers exciting content and a fabulous grand-prize.
The program includes the following
(note several components are not yet public so are not listed
here):
- Millions of Pringles ® Prints™
units
- On-pack art conversion with individual
SKU's featuring different art
- Over 1,000 DAYTONA 500® trivia content
pieces printed on crisps
- Use of Darrell Waltrip on communication
materials
- Dedicated :30 second TV spot featuring
Darrell Waltrip to run on broadcast, cable & syndication
- Pringles ® Prints™ free standing
retail displays
- Darrell Waltrip personal trivia question
printed on crisp with drive to dwstore.com for answers
- Pringles.com sweepstakes micro-site
Promotion Details
- Consumers are driven to the Pringles.com
mico-site to enter into the sweepstakes
- The grand-prize: trip for two, 4 days
& three nights, all expenses paid to the 2006 DAYTONA
500®
- Grand-prize winners to receive V.I.P.
treatment including all access passes
- Grand-prize winners to spend time with
Darrell Waltrip at the race
- (10) single grand-stand tickets to the
2006 DAYTONA 500®
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What is Pringles® Prints™?
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