In 2002, while under a consulting contract with Alliance, Stafford pitched and secured Pringles as a retained client. Over the next 2.5 years he built and executed over 11 national promotions and partnerships for Pringles in the U.S., Canada and Western Europe. He also executed numerous retail customizations, built a cable television partnership and represented Pringles in Bentonville, Arkansas at Wal*Mart.

Below is a list of services Stafford provided to Pringles:

• Create and develop partnership and promotion strategy
• Identify tier-one partners
• Create promotion (copy, mechanisms, prizing, retail customizations)
• Negotiate terms and deliverables w/partner
• Write joint promotion contracts (in consult with P&G legal)
• Manage daily execution (assets, approvals, partner relationship)
• Liaison brand agency partners with promotion partners
• Account management

Please explore the Pringles case studies listed to the left.

Pringles® is a registered trademark of The Procter & Gamble Company.

All partnerships and promotions listed created and executed by Brent Stafford:

Television spots created and produced by Grey Worldwide

Public Relations by Porter Novelli

Packaging by LPK (Libby Perszyk Kathman)