What is Pringles ® Prints™?

Discover the best thing to happen to snack food since the invention of stacked crisps! Introducing Pringles ® Prints™, the revolutionary snack with printed fun on every one.

The innovative, first-of-its-kind Prints™ technology allows words and images to be printed directly on the crisps, in a variety of colors-with the same great Pringles taste.

Pringles ® Prints™ is the first packaged goods brand to turn their product into a media vehicle and Stafford has developed every promotional partnership utilizing this new marketing technology (to-date).

Developing a Content Strategy Platform

The objective: develop a partnership strategy and platform to attract tier 1 partners who could provide compelling and relevant content, to print on crisp. Content needed to: be exciting and relevant to the target; drive display and on-shelf SKU's; drive increase in sales.

Actionable insight

Stafford’s strategy was to leverage the power of Pringles ® Prints™ to attract and secure multiple partners who could bring highly valuable intellectual property to print on the crisps. These partners provided compelling content which synergized with Pringles' brand character and facilitated the development of alternative channels of distribution.

Potato Chips now a media vehicle

With a Pringles ® Prints™ program, the brand was able to deliver more than just simple on-pack exposure to their partners and Stafford exploited this fact on behalf of Pringles. The potato chip became a media vehicle which can deliver hudreds of millions of impressions in a promotion.

The following Pringles partnerships and promotions include
Pringles ® Prints™ executions:

Click here for Trivial Pursuit Jr.
Click here for The Incredibles Disney/Pixar
Click here for DAYTONA 500® & Darrel Waltrip
Click here for Trivial Pursuit for Kids (Canada)

Pringles® is a registered trademark of The Procter & Gamble Company.

This program was executed under a consulting contract between Shaky Egg Communications Inc. and Alliance.