| Introduction
Pringles Europe Star Wars
film tie-in
In late spring 2004, Stafford
sought a deal with Lucasfilm for Pringles Europe. After two
months of negotiation the deal was signed for multiple countries
and Pringles replaced its #1 competitor as the chip partner
for Star Wars in Europe. Stafford negotiated and managed the
process to binding agreement. The execution is being executed
by Pringles Europe.
Pringles Territories to
Participate
Pringles® is
a registered trademark of The Procter & Gamble Company.
This program was
executed under a consulting contract between Shaky Egg Communications
Inc. and Alliance.
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