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Introduction
Pringles ® Prints™ launched
in July 2004 with a 3 month back-to-school in/out promotion
featuring Trivial Pursuit Jr. This partnership between P&G
and Hasbro was the first for Prints.
This was a U.S. only national
promotion with a separate execution planned for Canada.
( 2 ) Separate Pringles Promotions
- Pringles ® Prints™
U.S.
- Pringles ® Prints™
Canada: activates January 2005 in partnership with the re-branded
Trivial Pursuit for Kids.
1 | Program Overview Pringles ®
Prints™ U.S.
The U.S. promotion included the
following:
- Ten's of millions Pringles ® Prints™
cans and Snack Stack packs
- Thousands of Trivial Pursuit Jr. questions
and answers printed on crisp (many never before released)
- Thousands of Pringles ® Prints™
free standing retail displays
- Dedicated :30 second and :15 sec TV spot
run on broadcast, cable & syndication
- FSI: P&G Brand Saver coupon insert
delivered to over 50MM HH's.
- BrandSaver.com e-mail newsletter drop
to 2MM users
- Exclusive Toys 'R' Us retail customization
(featured the sale of Pringles for the first time in TRU
stores)
- Exclusive Safeway retail customization
(Hasbro TP Jr. display)
- Public Relations Campaign
Click here - View the :30 sec TV spot
Click here - View the :15 sec TV spot
Toys 'R' Us Retail Customization
The Trivial Pursuit promotion
offered a unique opportunity for Stafford to leverage the
partnership and develop an alternative channel of
Pringles distribution. The TRU program featured a
free standing Pringles display set beside a floor stack of
the Trivial Pursuit Jr. game at prime locations in all TRU
stores across the U.S.
Safeway Retail Customization
At Safeway Pringles and Hasbro
joined forces in an exclusive promotion and consumer offer.
The Read'EM...Then Eat'em promotion included a special
Hasbro free standing display, carrying the promotion and Trivial
Pursuit games, plus a coupon insert into the Safeway flyer
and local newspaper ads. Consumers received (3) cans of Pringles
or (1) 8-pack of Snack Stacks FREE with the purchase of Trivial
Pursuit Jr. at participating Safeway stores.
- Huge retail support
- Displays at thousands of participating
retailers
- Retailers also requested to stock SKU's
on shelf
- Further results not available at this
time
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