Building a Brand: The BC Gas Image Campaign

BC Gas, Ltd. - Producer, Writer, EFP Camera & Editor

Faced with the realities of competition, as a result of deregulation, and saddled with negative consumer attitudes BC Gas needed a tool to communicate their new brand image to employees. An in-house corporate video, Building A Brand introduces the new BC Gas brand image and ad campaign to over 2,000 employees, inspiring them do their part to build the brand.

Watch Building a Brand