Introduction

Shaky Egg Communications is a leading developer of video game partnerships, promotions and brand integrations. Call Shaky Egg to ask more about how your brand can leverage the power of video games.

It’s an exciting time to be a marketer!

Video games have become the most popular, compelling and significant form of entertainment in the lives of our target audiences

People in every demo, at any age and in every taste culture are gamers

The Power of Video Gaming!

• Over 155 million Americans play video games
• Video game consoles are in over 82% of all HH’s
• Video gaming is now the new American pastime

Playing video games is now the top entertainment activity in the U.S. & Canada!

Why Brand Integration?

Players use and interact with your products to propel game play, grow their character and cause brand relevant results

• The way the player interacts with your brand is completely different than traditional forms of communication
• When a brand is integrated into the “game play” players interact with that brand in a highly compelling, immersive environment
• Players use your products over and over again, reinforcing brand/product attributes
• Join brands like Nike, Sprite, Intel, McDonald’s, Doritos, Pringles etc…and realize the power of in-game brand integration and co-promotion

Shaky Egg Video Game Brand Integrations include:

• Integration of your brand into top video games
• Unique and reinforcing interaction with your brand during game play
• Development and execution of national promotion tie-in's with game titles & top game publishers i.e. Electronic Arts, Activision, THQ etc...
• TV exposure on the most targeted and desired channels
• Coveted promotional exposure at video game retail locations
• Print exposure in key video game and lifestyle books
• Brand communication through coveted video game demos
• Total 360° opportunity to reach gamers
• All programs adhere to The Electronic Software Ratings Board (ESRB) guidelines

Reach Gamers at Multiple-Touch Points!

Partnering with video games is an innovative way to reach the highly targeted and hard to reach demo M18-34

Click here to go to Pringles The Lord of the Rings Return of the King partnership & promotion

Video Games blast expectations!

Fast Facts: Video Games, Gamers

In 2002, the U.S. video game industry has again out performed domestic movie box office!

• $11.7B U.S. V.G. industry vs. $9.2B U.S. box officeWho’s Playing: M13-45 are—average age is 28!

Spenders: They love to buy – Players over-index on purchase of shoes, apparel, computers, soft drinks, fast food, snack foods and consumer electronics

Deep-Pockets: Gamers spending power is mighty-over $322 billion spent annually

Avid gamers are trendsetters: they are the first to try new products and services and live in homes with PCs with internet access

Cultivate a Relationship with Gamers

• In an age of heightened consumer radar and cynicism for traditional advertising, video games provide an excellent platform to reach a hard-to-sell target.
• A marketing partnership with a top video game title or publisher will help your brand reach this highly sought after group of consumers
• Shaky Egg will work with your marketing team to build a compelling consumer promotion/sweepstakes

Examples of In-Game Integrations

In Sept.‘02, Intel & McDonald’s paid Electronic Arts $1 million each to have their brands integrated into the Sims video game franchise*

McDonald's Food Kiosk Object**
Who could resist the smell of America's Favorite Fries®? Reel in the customers by placing a McDonald's Food Kiosk on your lot. It's a sure-fire way for the owner to turn a profit and for the visiting consumer to pump up their fun and hunger motives

Intel® "The Gila Monster" Object**
Ever wanted to download a whole computer? Now you can! We've created a snazzy new PC for your Sims featuring the Intel® Pentium® 4 Processor. No more will your Sims have to make due with the clunky old systems they've had since The Sims first came out. To power up your Sims' fun nothing gets it done like the Gila Monster!

*New York Times September 17th, ’02
*”Sims Insider” Newsletter

Video Game Demos

Consumer receives brand message and added value:

• Most video games are released as a FREE fully playable PC game demo prior to launch of full version
• Game demos are highly sought after: consumers play before purchase
• Game demos include all in-game brand integration
• For a mid-level title release over 2 million game demos are distributed through video game magazine demo discs, game download sites and played on nearly 30,000 retail kiosks nationwide

Game Demos released through the following channels:

National Promotion & Sweepstakes

Consumer Offer Ties it All Together!

• Working with your marketing team Shaky Egg will build a national co-op promotion/sweepstakes specifically tuned to reach gamers in partnership with the video game publisher
• Co-op Promo can incorporate your brand 50/50 in partnership with the video game publisher
• Co-op Promo would be the primary communication at all touch points
• Video game publisher will provide free games and other gaming accessories for prizing

Above the Line (ATL):

Retail Exposure

The Co-Op promotion/sweepstakes can be featured at POS in the top video game specialty retailers in the country

Co-op promotion can be featured at Electronics Boutique and GameStop franchises: total 2,376 stores (shopping malls, strip malls & free standing)

Pending package negotiation the following retail exposure may be included:

• Free standing displays
• Sponsored game trailer on in-store TV monitors
• Counter cards
• End Cap
• Hand-out's
• On-Pack & In-Pack: Promotional stickers can be placed on box front to communicate partner added value in-box
• 4 CC full page partner ad & coupon in game manual (repeatedly viewed)
• Coupon Booklet insert

Event Presence

E3 is the Mecca of Gaming—the World’s Largest Video Game Exposition!

The Electronic Entertainment Exposition is held every year in May at the Los Angeles Convention Center more than 60,000 people attend

It is the must-attend event for ALL game publishers, developers, retailers and key influencers: celebrities, trend setters, alpha males…

E3 is the perfect opportunity for your brand to get products into the hands of the very people who live their lives with, and in, the world of cutting edge digital entertainment.

As a national video game marketing partner your brand will be featured at the video game's booth: sampling & prominent signage