Nokia N-GAGE Global Advertising Account

Account Pitch & Strategy

Introduction

In February 2003, executives from Grey Global Group asked Stafford to bring his expert knowledge of the video game industry to an elite team of 5 global agency representatives to work on the Nokia N-GAGE pitch. Working directly with Carolyn Carter, President of the Grey Global Group Europe, Middle East and Africa, Stafford provided key insights and strategic direction which played an integral role in the awarding of the $100 million account to the Grey Global Group.

Launch Advertising: click for larger preview